Marvel’s First Family

The Fantastic Four: First Steps theatrical campaign reimagined a retro-futuristic world (Earth-828) through immersive, in-universe creative. The goal was to make audiences feel as if The Fantastic Four truly existed — shaping culture, design, and everyday life around them. Inspired by bold retro stylings, including Saul Bass–influenced visuals, the campaign spanned custom art pieces, fictional advertising, and character-driven design that brought the film’s colors, textures, and worldbuilding off the screen and into reality